In this project, we were meant to look at a 2nd-tier brand and rebrand it, giving it a refocus and updated look to fit the tone we wanted to achieve through a new logo, colors, stationary, products, and imagery. I chose to rebrand ASICS, the athletic lifestyle brand, and to rebrand it to emphasize and encourage the world’s youth (through their parents, essentially, encourage families) to exercise and lead healthy lives.
The process of this project included exploring different styles of logos (abstract, pictorial, and letter-based). The favorites were chosen and digitized,  then the most successful of that bunch was further developed.
Take It From The Top!