This project invited us to create a package and brand for some sort of food product that took into account all five senses and incorporated them in meaningful ways. The book, Why You Eat What You Eat inspired a full sensory experience with food and thus this project also required that sentiment in its product, package and brand. I chose to create branding and packaging for chocolate that incorporated mindful eating steps with a QR code for ambient impact.
I explored a few directions this project's food packaging could go in. I ended up going for more of a box style and continued to decide on pattern and colors that fit the food's flavor as well as the calm feelings I wanted the chocolate tor evoke.