PROJECT DESCRIPTION
Via OSU's FLUX studio, our 4-person team was compiled through similar interests in project rankings, we got assigned a client, The Confluence, which was compiled of 6 representatives. The brief was to create a brand for The Confluence with a brand guide (logo and variations, color palette, type/font palette, imagery such as stylized borders, and a website).
This project's 4-person team was an endeavor equally contributed to. As for my more specific contributions, I was the main client contact, worked on website, mockups, color, type, guidelines, and made sure everyone was heard.
A page from The Confluence Brand Guidelines depicting the color palette.
A page from The Confluence Brand Guidelines depicting the type palette..
A page from The Confluence Brand Guidelines depicting the logo and its variations..
PROCESS
Due to the unusual term in which this project was done, our team were never able to meet in person, thus, communication was a top priority through frequent Zoom calls, texts, and emails.
All this allowed us to be able to brainstorm, create, and update our ideas and concepts visually frequently. Seeing/hearing each other also made us feel less distant and the more
2-person meet-ups also allowed for everyone to get to know each other more, building the bond of the team.
2-person meet-ups also allowed for everyone to get to know each other more, building the bond of the team.
Constant communication, was one of the many vital parts to the cohesiveness of the project.